BlueBridge One is a leading UK reseller of NetSuite cloud-based ERP software, and one of only two accredited as 3 Star Solution Providers. Established in 2003 BlueBridge One provides both the products and the professional services involved in implementing, customising and supporting NetSuite solutions for growing and mid-size organisations.
In the summer of 2011, after solid year on year growth primarily through partner development, referrals and telemarketing, BlueBridge One wanted to accelerate growth by adopting a more strategic and tactical approach to marketing. The core objectives were to generate more leads and build the brand.
Xander X was selected due to its ‘outsourced marketing department’ value proposition. This is readily up-scaled to grow with BlueBridge One while avoiding the need for the business to have in house marketing resources. Xander X track record of success working with other SaaS and web applications clients strongly supported this decision.
Initially a Marketing Strategy was commissioned by BlueBridge One which included:
Once this marketing strategy was in place Xander X became responsible for:
“Xander enables us to have a focused marketing resource without the need to hire a full time marketing team”
Jon Ryan | Managing Director, BlueBridge OneThe results demonstrate the effectiveness of outsourcing to Xander X:
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